What we mean by this:
· We listen to understand the experiences of the community, the nature and importance of their unmet health needs and their desired health outcomes.
· We consider how these differ based on factors such as gender, age, location and disease progression.
· We educate our employees on the importance of empathy and making decisions based on the needs of the community.
· We engage with the community to co-develop our strategy and impact our activities, including but not limited to patient support, access strategy and selection of meaningful treatment outcomes in clinical trial design.
· We value and support caregivers in ways that matter to the community.